Marketing Courses

Introduction to Target Marketing

This workshop teaches participants about key marketing principles, what to do and what not to do when developing a marketing strategy and how to get started. Join us to better understand the many sides of marketing and how to maximize its dynamics.

Effective Target Marketing and Client Base Development for Women Entrepreneurs (One Day Intensive/ Two Day)

This intensive course covers the basic principles of marketing, understanding demographics, promotion creation, evaluation and assessment. Through interactive exercises participants receive hands on experience in how to develop a targeted marketing strategy to help them increase revenues. Open to women entrepreneurs and organization's providing support and services to women entrepreneurs.

Effective Target Marketing and Client Base Development (One Day Intensive/ Two Day)

This intensive course covers the basic principles of marketing, understanding demographics, promotion creation, evaluation and assessment. Through interactive exercises participants receive hands on experience in how to develop a targeted marketing strategy to will help them increase revenues. Open to those interested in starting a business as well as those already running a business but interested in systematically and strategically improving their outcomes and maximizing their marketing ROI.

Effective Target Marketing: The Critical Success Component ( Half Day)

This half day workshop outlines the specifics of target marketing and how best to begin developing a targeted marketing strategy reflective of meeting potential client's needs and demands.

Determining Your Niche- Market Research Made Easy (Half Day)

This half day workshop focuses on best practices for conducting market research. What to do and what not to do.

Trends: Hidden Money, Hidden Opportunities Revealed (Half Day)

This half day workshop outlines current top trends and explores how marketing promotions can be developed to take advantage of existing and emerging trends increasing potential revenues and client bases.

Ready to Launch Series (Level 1)
6x 2.5 hr. classes

Course Goals:
Participants develop a clear and concise branding message verbally, in writing and through the use of graphic design. The course explores the basic principles of effective target marketing and customized graphic design and enables participants to put what they learn into practice. All course participants will, with the support of the instructors, create a unique promotional item of their choice and specific to their business’ needs. Promotional items to choose from: Company Logo, flyer, business card, web page mock up.

Module 1 Defining Your Business

Determine Your Core Business

Establishing Your Unique Selling Position

Your Clear and Concise Message

Module 2 Defining Your Brand

Your Brand

Your Communication

Elements of Colour

Module 3 Creating Your Business Context

Demographics- Your Client
Developing Your Competitive Edge
You and Your Market

Module 4 Your Visual Context

Communicating Your Value

Different Promotional Products

Promotional Piece Development

Module 5 Target Marketing

Connecting with Your Market

The Art of Promotion

Strategy Assessment

Module 6

Promotional Piece Creation

Upcoming Courses and Seminars

To book or register for a course please contact Heike Mertins